Looking at the products that I have created as part of my advertising campaign, I am very pleased with the outcome. I feel as though the products I made have fit the brief that Giles set me and also look very professional. My client "Small Machines" was also very happy with the products that I had created for them.
The first material I created was an audio-visual promotional video. This was something which I planned, filmed and edited myself. The brief which I was given was that my client required a "meet the maker" video to post on his Etsy store. After doing some research by watching other people's Etsy videos, I made a plan of what I though would be appropriate. Throughout the whole creation of the audio-visual promo I was in contact with my client, sending ideas backwards and forwards to make sure that the final product was something that "Small Machines" would use in order to advertise for the brand. When taking the footage for the promotional video, I used both a drone and a 4K camera. I really like the effect that the drone created as the shots were smooth and allowed for me to film things that I would not be able to manually. My only issue with the footage was the lighting as it was LED strip lighting in the workspace where I filmed. If I was to redo this I would have taken soft boxes with me and used these, combined with natural lighting to create a nicer overall effect. The one thing that I am very pleased with is the animated graphics which I created at the end of the video. This is something which I had not attempted before, but was something I did want to include at the end of the promo as I believed that it would make it look more professional. The finished result of this is very impressive and my client was happy with how it looked. Both myself and my client are very pleased with the overall finished video. Since sending it to my client, he has uploaded it onto his Etsy store which is what the purpose of the video was. This means that the product I made is in use and an effective advertising tool.
Overall, I am very pleased with the final outcome of the products I made for the campaign. There are a few minor changes I would make but as a finished campaign I am very happy with how it looks. My client felt the same, using the products as a part of advertisement for his business, "Small Machines" showing that the products I created looked professional and were fit for purpose.
Monday, 23 April 2018
LO3: Explain how the created adverts meet the codes and conventions put in place [✓]
The ASA are the Advertising Standards Agency, these are the regulatory body who ensure that advertising is suitable for its target audience. This body work on behalf of the public and work by ensuring that advertisements are suitable to be used within the advertising industry, especially for the target audience which the adverts is aimed at. Creators want to follow the requirements for adverts as in order to create a profit or spread awareness, their advertisement needs to reach as many people as possible. The ASA will investigate an advertisment if there is a public complaint about it, ensuring that it follows the regulatory bodies "Code of Conduct". These are a set of rules which the advertisment must adhere to otherwise they could face consequences. If the advert doesn't meet the ASA standards and requirements, the creators could be prosecuted and made to pay a fine. Worse than this, the advert could be taken down and therefore the advantages of creating the advertisement within the first place are removed.
When creating my advertising campaign I had go make sure that I followed the codes and conventions that are put into place by the ASA. The regulations that are put into place are something that I had to look at during the pre-production of creating all parts of my advertising campaign. If I did not follow the "Code of Conduct" set by the Advertising Standards Agency then it could have resulted with the launch of my campaign having to be moved to a later date, which is something that would impact my whole project.
OFCOM is the Office of Communications which are the people who help to regulate the communication within the public such as televison and radio. The Office of Communications help to protect the public from things such as false advertising as well as many other things. OFCOM have a "Code of Practice" that they have to adhere to, this is something that broadcasters need to be aware of during the pre-production stages of the creation of a product. The public are able to make complaints which will then get investigated by the regulatory body, however people may say that this is too late as by this stage the public has already been exposed to the content. If the product doesn't comply with the code of conduct then there is a chance of being prosecuted and then the video being taken down.
I had to keep the "Code of Practice" in mind when creating my advert as I did not want any complains about it which would mean that Small Machines wouldn't benefit from the creation of this. As my advert is for kids toys I had to make sure there was no explict content in it as this would mean that it would not be suitable for children, who would be the ones that show the interest in the toys. Also as some of the things that Small Machines create are based on things such as medieval weapons, I needed to make sure that the advertising of these wasn't offensive in any way to anyone and make sure that it didn't seem like I was targeting a specific group with the creation of the advertising campaign.
When creating my advertising campaign I had go make sure that I followed the codes and conventions that are put into place by the ASA. The regulations that are put into place are something that I had to look at during the pre-production of creating all parts of my advertising campaign. If I did not follow the "Code of Conduct" set by the Advertising Standards Agency then it could have resulted with the launch of my campaign having to be moved to a later date, which is something that would impact my whole project.
OFCOM is the Office of Communications which are the people who help to regulate the communication within the public such as televison and radio. The Office of Communications help to protect the public from things such as false advertising as well as many other things. OFCOM have a "Code of Practice" that they have to adhere to, this is something that broadcasters need to be aware of during the pre-production stages of the creation of a product. The public are able to make complaints which will then get investigated by the regulatory body, however people may say that this is too late as by this stage the public has already been exposed to the content. If the product doesn't comply with the code of conduct then there is a chance of being prosecuted and then the video being taken down.
I had to keep the "Code of Practice" in mind when creating my advert as I did not want any complains about it which would mean that Small Machines wouldn't benefit from the creation of this. As my advert is for kids toys I had to make sure there was no explict content in it as this would mean that it would not be suitable for children, who would be the ones that show the interest in the toys. Also as some of the things that Small Machines create are based on things such as medieval weapons, I needed to make sure that the advertising of these wasn't offensive in any way to anyone and make sure that it didn't seem like I was targeting a specific group with the creation of the advertising campaign.
LO3: Create the media components for use in the planned campaign
These are the posters which I created for "Small Machines". Along side these I also sent my client the product shots which I took, some of which I have included in the posters. He wanted something which would appeal to both children and their parents which I believe I have created. These posters could be printed out in A5 and placed which his products in the "Sheffield Makers Shop" or simply posted on his social media pages.
This is the promotional video I created. My client, Giles, was very specific with the use of this short promo so therefore when creating it I made sure that I kept the purpose in mind. The video is to be uploaded to his Etsy store in order to "meet the maker". The video is very informative and shows off exactly what the company "Small Machines" is.
Since sending my client the video, he has uploaded it to his Etsy store meaning that it is now being used for its purpose.
LO2: Discuss the legal and ethical constraints on the creation of the campaign. [✓]
When creating the campaign I had to make sure that I had different legal and ethical issue in mind. If this is something that I didn't do then it could cause issues down the line which may lead to a delayed launch of the campaign which is something which would negatively effect my client. When creating a media product, you have to ensure that what you are creating is both lawful content and morally right. Some of the issues I had to keep in mind during the creation of my campaign are copyright issue along with the use of music and ethical considerations.
One of the main ethical issues I had to consider was the way that I portrayed some of the toys as one of them was a toy gun. Within my campaign I did not want to encourage violence, especially as the toys are for children, so I had to make sure that the image showed that it was just a toy.
Copyright issues are important to consider as this is a law which protects producers content and their intellectual property so that it is not used without permission. I had to contact my client Giles and get permissions to use the Small Machines logo within my campaign materials. It was very important for me to use the logo within my material as this is what showcases and promotes the company. Giles was happy with giving me the permissions for the logo as it would benefit his business.
All images used I took myself so therefore there were no copyright issues with the images that I used. If I needed to use any graphic or images from the internet I made sure that I filtered the usage rights to "labelled for re-use" as this meant that I would not have to get permission from the person who the image belongs to.
One of the legal issues I had to consider was the use of music within the promotional video that I was creating. The music that I used was royalty free which is something that I found on "BenSound" as there is a section for royalty free music. I had to make sure that the music I used was royalty free as it means that I could use the music without having to pay royalties for each use.
One of the main ethical issues I had to consider was the way that I portrayed some of the toys as one of them was a toy gun. Within my campaign I did not want to encourage violence, especially as the toys are for children, so I had to make sure that the image showed that it was just a toy.
Copyright issues are important to consider as this is a law which protects producers content and their intellectual property so that it is not used without permission. I had to contact my client Giles and get permissions to use the Small Machines logo within my campaign materials. It was very important for me to use the logo within my material as this is what showcases and promotes the company. Giles was happy with giving me the permissions for the logo as it would benefit his business.
All images used I took myself so therefore there were no copyright issues with the images that I used. If I needed to use any graphic or images from the internet I made sure that I filtered the usage rights to "labelled for re-use" as this meant that I would not have to get permission from the person who the image belongs to.
One of the legal issues I had to consider was the use of music within the promotional video that I was creating. The music that I used was royalty free which is something that I found on "BenSound" as there is a section for royalty free music. I had to make sure that the music I used was royalty free as it means that I could use the music without having to pay royalties for each use.
LO2: Evidence of development of further material [✓]
My client asked me to take some product shots, however he wanted these more in a poster style, just with a clean background. I did some sketches of what I wanted these posters to look like so that I had something to go off of when I was taking my photographs. This meant that I knew what shot types I needed to get. When sketching the posters I included features which I knew needed to be on the poster such as the "Small Machines" logo along with their social media channels.
This is my first sketch compared to the final poster. Originally I planned for the Small Machines logo to be positioned in the right hand corner however I decided to change this to the left-hand side as this is the place we automatically look first as we read from left to right. This means that it was a more appropriate place to put the logo. It also meant that I had to change where the social media logos were placed on the poster. I feel like the final poster looks a lot better compared to the sketch that I did as even though the concept is the same. I decided that instead of putting the name of the toy in the bottom right hand corner of the image. I created a graphic which I believe is a lot more interesting than just the name of the toy as "hydraulic crane" does not have the same ring to it. By making a graphic which said "powered by hydraulics" it meant that I could add an image, like the water drop. This is a fun touch.
This is the second sketch that I did for my set of posters. I wanted them to all be consistent so this meant that I kept the logo, name and social media channels in the same place on the poster. This meant moving them to the same place as the first poster I created.When taking the image I knew that I wanted it to be a shot of the ruler being used as this would make it really clear was the product was. I put some other stationary around and took some images but I decided they would look stronger if there was a person in them so therefore I got a person to hold the pencil, making the hand and ruler in focus with the persons head out of focus. As there was a lot more going on in this image, I decided that it did not need to have the name of the product on the poster as it was obvious.
This is the final sketch for a poster. In the original sketch I decided to have a person holding the toy gun however I though that this made it look too violent and therefore not appealing. When taking the images I decided it was better to have the toy laid down so that it looked less like an actual gun. The original name that I put down for the graphic was a "rubber band gun" however I decided that it was not good to call the product a gun as it may put parents off buying the toy. I knew that this would be something that my client would pull me up on as well therefore I changed it to be a "rubber band slinger". I believe that this made it more appealing to parents but also described what the toy was better. When creating the graphic I put a rubber band in the background to make it more interesting. I chose to do this in the "Small Machines" red as this is the main colour of the brand.
During the creation of the posters I sent many different versions back and forth to my client who advised me to what they preferred. After many changes were made, both my client and I were happy with the final posters and I exported the to a .TIF file so that they were high quality if my client wanted to print them.
This is my first sketch compared to the final poster. Originally I planned for the Small Machines logo to be positioned in the right hand corner however I decided to change this to the left-hand side as this is the place we automatically look first as we read from left to right. This means that it was a more appropriate place to put the logo. It also meant that I had to change where the social media logos were placed on the poster. I feel like the final poster looks a lot better compared to the sketch that I did as even though the concept is the same. I decided that instead of putting the name of the toy in the bottom right hand corner of the image. I created a graphic which I believe is a lot more interesting than just the name of the toy as "hydraulic crane" does not have the same ring to it. By making a graphic which said "powered by hydraulics" it meant that I could add an image, like the water drop. This is a fun touch.
This is the second sketch that I did for my set of posters. I wanted them to all be consistent so this meant that I kept the logo, name and social media channels in the same place on the poster. This meant moving them to the same place as the first poster I created.When taking the image I knew that I wanted it to be a shot of the ruler being used as this would make it really clear was the product was. I put some other stationary around and took some images but I decided they would look stronger if there was a person in them so therefore I got a person to hold the pencil, making the hand and ruler in focus with the persons head out of focus. As there was a lot more going on in this image, I decided that it did not need to have the name of the product on the poster as it was obvious.
This is the final sketch for a poster. In the original sketch I decided to have a person holding the toy gun however I though that this made it look too violent and therefore not appealing. When taking the images I decided it was better to have the toy laid down so that it looked less like an actual gun. The original name that I put down for the graphic was a "rubber band gun" however I decided that it was not good to call the product a gun as it may put parents off buying the toy. I knew that this would be something that my client would pull me up on as well therefore I changed it to be a "rubber band slinger". I believe that this made it more appealing to parents but also described what the toy was better. When creating the graphic I put a rubber band in the background to make it more interesting. I chose to do this in the "Small Machines" red as this is the main colour of the brand.
During the creation of the posters I sent many different versions back and forth to my client who advised me to what they preferred. After many changes were made, both my client and I were happy with the final posters and I exported the to a .TIF file so that they were high quality if my client wanted to print them.
LO2: Evidence of preparing methods of gaining feedback [✓]
In order to gain feedback from the campaign materials which I created, I decided to create a survey which would be send to the target audience of small machines to see what potential customers thought about what I had created. This not only helps me know what things are strong and weak but also whether the advertising materials are something that would have a positive effect on my clients business.
I used survey monkey in order to create a series of questions which would allow me to further develop the campaign that I was creating. I took the feedback which was gathered very seriously and used it to make edits to things such as the video so that the message was very strong throughout. Below are the answers which I received to the questions which I asked in my survey.
Another way that I gained feedback which lead to the development of the campaign materials was from my client, Giles was heavily involved within the creation process with emails being sent back and forth in order to gage the best way to target Small Machines target audience. As the business is small and local, Giles knows many of his clients firsthand, this means that he could also ask these for feedback so that the most successful campaign possible was created.
I used survey monkey in order to create a series of questions which would allow me to further develop the campaign that I was creating. I took the feedback which was gathered very seriously and used it to make edits to things such as the video so that the message was very strong throughout. Below are the answers which I received to the questions which I asked in my survey.
Another way that I gained feedback which lead to the development of the campaign materials was from my client, Giles was heavily involved within the creation process with emails being sent back and forth in order to gage the best way to target Small Machines target audience. As the business is small and local, Giles knows many of his clients firsthand, this means that he could also ask these for feedback so that the most successful campaign possible was created.
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