LO3: Explain how the created adverts meet the codes and conventions put in place [✓]

The ASA are the Advertising Standards Agency, these are the regulatory body who ensure that advertising is suitable for its target audience. This body work on behalf of the public and work by ensuring that advertisements are suitable to be used within the advertising industry, especially for the target audience which the adverts is aimed at. Creators want to follow the requirements for adverts as in order to create a profit or spread awareness, their advertisement needs to reach as many people as possible. The ASA will investigate an advertisment if there is a public complaint about it, ensuring that it follows the regulatory bodies "Code of Conduct". These are a set of rules which the advertisment must adhere to otherwise they could face consequences. If the advert doesn't meet the ASA standards and requirements, the creators could be prosecuted and made to pay a fine. Worse than this, the advert could be taken down and therefore the advantages of creating the advertisement within the first place are removed. 

When creating my advertising campaign I had go make sure that I followed the codes and conventions that are put into place by the ASA. The regulations that are put into place are something that I had to look at during the pre-production of creating all parts of my advertising campaign. If I did not follow the "Code of Conduct" set by the Advertising Standards Agency then it could have resulted with the launch of my campaign having to be moved to a later date, which is something that would impact my whole project. 

OFCOM is the Office of Communications which are the people who help to regulate the communication within the public such as televison and radio. The Office of Communications help to protect the public from things such as false advertising as well as many other things. OFCOM have a "Code of Practice" that they have to adhere to, this is something that broadcasters need to be aware of during the pre-production stages of the creation of a product. The public are able to make complaints which will then get investigated by the regulatory body, however people may say that this is too late as by this stage the public has already been exposed to the content. If the product doesn't comply with the code of conduct then there is a chance of being prosecuted and then the video being taken down. 

I had to keep the "Code of Practice" in mind when creating my advert as I did not want any complains about it which would mean that Small Machines wouldn't benefit from the creation of this. As my advert is for kids toys I had to make sure there was no explict content in it as this would mean that it would not be suitable for children, who would be the ones that show the interest in the toys. Also as some of the things that Small Machines create are based on things such as medieval weapons, I needed to make sure that the advertising of these wasn't offensive in any way to anyone and make sure that it didn't seem like I was targeting a specific group with the creation of the advertising campaign.