LO2: Explanation of media choices for the client [✓]

My client, Small Machines, requires 3 different types of media products. The first thing that they require is a set of product shots which are for inclusion on packaging. This will allow the audience for the product to know what the completed build will look like. These product shots could also be useful for Small Machines to use when advertising their product. The products that my client sells are available to buy on several different websites which in the near future will include places such as “ethical market”. By my client having professional looking product shots its means that there will be a larger appeal to the audience as the products are aimed at mothers who are professionals and therefore will want to buy sophisticated products for the children. The products shots will allow for people to have a large interest and want to buy the product.

                                  Small machines also require a short video, this is something that will be included on their Etsy page which is another place where people can buy their products. The short video will be audio-visual and will include shots of the workshop and also a clip of the owner of Small Machines, Giles, talking. This is an introduction for customers into the business and will attract them to buy the products as it creates a personal experience as the audience get to “meet the maker”. The video will be a way to ensure that there is a connection between my client and their audience.

                                  The last media product that is going to be created for my client is a social media campaign. This will include the organisation of Small Machines current social media pages which include Instagram, Facebook and Twitter but also the creation of other social media pages such as Pinterest. The links between all social media pages need to be clear and therefore have easy and quick navigation from page to page for the audience. There needs to be links which will allow easy access to the places where Small Machines products can be bought across all social media platforms. I am going to focus on ways in which will engage the audience the most, finding which social media platform is the best to post on and what audiences like. Then I will focus on what is going to be posted on social media for example creating 15 to 30 second short videos that can be posted on Instagram to demonstrate what Small Machines products can do. Also, I will create pin boards on Pinterest which will be successful with the customers for my client as it is aimed at middle ages women, this is the same target audience as that of my clients.