LO2: Evidence of development of first campaign material [✓]

For the first campaign material, I created an audiovisual advertisement for my clients Etsy store as this is something that he requested that I create. This is evidence of my editing the video for my campaign. I set up a new project in Premier Pro. This included making sure the settings were correct and then naming my project. I then uploaded the video files which I wanted to include within my short video. These were then dragged into the timeline and arranged so that they were in the order which I believed was most appropriate. I added music and some effects to the video so that it looked complete. Each version of my video was saved as "Giles Etsy Promo" with the version number added to the end so that if anything was to happen to the file I would have backups without having to start the whole piece of campaign material again.

Originally the plan was for the drone to fly through the window of the workshop as this is positioned in a nice location with the skyline of Sheffield surrounding it. This shot would have allowed for the location to be included within the video which connotes how it is a small, local Sheffield based business. This however was something that could not be done in reality as it was not only a health and safety risk which was noticed during our location recess but unrealistic to control the drone flying through a tight space. Instead, I still used the drone but did some other different shots which could not be done with a normal 4K camera.

The music is something that I changed many times throughout the creation of this promo video. This was because I wanted it to appeal to both parents and children. At first the video was shorter without music and just had Giles talking about the products however I decided that this was not engaging so I lengthened the video and added music. The music I settled with was "Hey!" from BenSound.com which is described as happy, cheerful and catchy which was exactly what I was going for. I used BenSound as the music is royalty free so I would not face any copyright issues. Another thing I had to do was experiment with the sound balance as I wanted the music to be continuous throughout the video but there was some parts where Giles was talking and the music was overpowering his voice. In order to stop this from being an issue, I turned down the music and up the audio. I did this in a way in which it would mean that the music blended together, fading smoothly as the voiceover started.